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Director of Online Marketing |
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Summary: Responsible for customer acquisition via: SEM, SEO, email, online advertising and affiliate programs Search: Create and manage SEM program and SEO optimization, working closely with Product and Engineering Email: Create and manage email marketing program, including selection of email vendor, definition of customer profile, segmentation and campaign management Advertising: Create and manage media and creative strategy for all online placements Affiliate: Create and manage affiliate marketing program, working closely with Business Development Develop online marketing ... Category: Marketing | |